Search Engine is a sophisticated script used to help organize the world’s information. A tool used to find information. Search Engines look at page layout and markup as well as linkage data to determine the relative importance and meaning of a document. Search is still in its infancy. The primary relevancy driver for most competitive keywords is link text.
What is an SEO?
People who work on their own site or clients sites to boost their rankings in search engines.
How do SEOs Improve Site Rankings?
- Making dynamic pages spiderable by removing session IDs (and other problems).
- Linking to all pages on a site via text links (or image links) which search engine spiders can follow.
- Using specific keyword rich page titles, headers, subheaders, internal linking, and page copy.
- Building linking campaigns. Most links should use variations of the primarily keyword phrases in the link text.
What is the Most Effective SEO Techniques?
You should ensure that:
- your pages are indexed;
- your pages are well structured (with headers and subheaders etc.);
- you use descriptive page titles and other page text;
- and that you build many keyword rich inbound links.
Link building is usually the hardest and most powerful part of effective broad based SEO.
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